1. 市場營銷外文參考文獻
2、（美）約翰.A.昆奇著，呂一林譯，?市場營銷管理—教程與案例?北京.北京大學出版版社，2000
3、查爾權斯.戴克著，李聖賢譯寶潔的觀點內蒙古.內蒙古人民出版社1999
4、JamesAFitzsimmons著，張金成范秀成譯，《服務管理》，北京.機械工業出版社2000
5、RaymondP.Fisk等著，張金成等譯，《互動服務營銷》北京.機械工業出版社2000
6.菲利普??科特勒.營銷管理[M].北京:中國人民大學出版社,2001
2. 求城市營銷或者營銷類的3篇英文參考文獻
1、徐章一，顧客服務：供應鏈一體化的營銷管理，中國物資出版社2002
2、（美）約翰版.A.昆奇著，呂一林譯，權?市場營銷管理—教程與案例?北京.北京大學出版社，2000
3、查爾斯.戴克著，李聖賢譯寶潔的觀點內蒙古.內蒙古人民出版社1999
4、JamesAFitzsimmons著，張金成范秀成譯，《服務管理》，北京.機械工業出版社2000
5、RaymondP.Fisk等著，張金成等譯，《互動服務營銷》北京.機械工業出版社2000
6.菲利普•科特勒.營銷管理[M].北京:中國人民大學出版社,2001
3. 求一篇體育營銷（sports marketing）方面的期刊或者文獻文章之類的，要有出處，要英文的~
梅西你懂的
4. 市場營銷類本科論文，2012年以後的英文參考文獻，急急急
市場營銷（Marketing），又稱為市場學、市場行銷或行銷學，MBA、EMBA等經典商管課程均將市場營銷專作為對管理者屬進行管理和教育的重要模塊包含在內。
市場營銷是在創造、溝通、傳播和交換產品中，為顧客、客戶、合作夥伴以及整個社會帶來價值的活動、過程和體系。主要是指營銷人員針對市場開展經營活動、銷售行為的過程。
5. 體育用品營銷策略參考文獻
幫忙一e下u啊『謝謝啊！ 會展營銷的技巧 如果組展企業對某個q展覽會的銷售綜上a所述，對會展營銷而言，低成本和服務創新是重點，靈活應變的組合策略是 uЧ┛d觥骸cφns瞍e埂joみoみn
6. 求 李寧體育服飾營銷策略研究 的文獻綜述和文獻翻譯非常感謝
我幫你
一般要有這樣幾部分組成：提出問題，闡明基本概念和基本觀念；分析問題，說明為什麼要堅持你的觀點；解決問題，拿出解決問題方案，至於順序，你可根據你的文章去定。也就是說論文由論點、論據、引證、論證、結論等幾個部分構成。
1、題目
題目應恰當、准確地反映本課題的研究內容。畢業設計（論文）的中文題目應不超過25字，並不設副標題。
2、 摘要與關鍵詞
摘要：摘要是畢業設計（論文）內容的簡要陳述，是一篇具有獨立性和完整性的短文。摘要應包括本設計（論文）的創造性成果及其理論與實際意義。摘要中不宜使用公式、圖表，不標注引用文獻編號。避免將摘要寫成目錄式的內容介紹。
關鍵詞：關鍵詞是供檢索用的主題詞條，應採用能覆蓋畢業設計（論文）主要內容的通用技術詞條（參照相應的技術術語標准）。關鍵詞一般列3～5個，按詞條的外延層次排列（外延大的排在前面）。
3、畢業設計（論文）正文
畢業設計（論文）正文包括緒論、論文主體及結論等部分。
（一）選題畢業論文（設計）題目應符合本專業的培養目標和教學要求，具有綜合性和創新性。本科生要根據自己的實際情況和專業特長，選擇適當的論文題目，但所寫論文要與本專業所學課程有關。
（二）查閱資料、列出論文提綱
題目選定後，要在指導教師指導下開展調研和進行實驗，搜集、查閱有關資料，進行加工、提煉，然後列出詳細的寫作提綱。
（三）完成初稿
根據所列提綱，按指導教師的意見認真完成初稿。
（四）定稿
初稿須經指導教師審閱，並按其意見和要求進行修改，然後定稿。
首先建議你先列一個提綱，明確自己的目標，到底方向在哪裡，想寫什麼，其實這是很重要的，即使你覺得你很難寫出一整篇論文，都必須要先明確你的論文想說什麼。論文的內容都不清楚，又如何去找資料呢？
論文寫作，先不說內容，首先格式要正確，一篇完整的畢業論文，題目，摘要（中英文），目錄，正文（引言，正文，結語），致謝，參考文獻。學校規定的格式，字體，段落，頁眉頁腳，開始寫之前，都得清楚的，你的論文算是寫好了五分之一。然後，選題，你的題目時間寬裕，那就好好考慮，選一個你思考最成熟的，可以比較多的閱讀相關的參考文獻，從裡面獲得思路，確定一個模板性質的東西，照著來，寫出自己的東西。正文，語言必須是學術的語言。一定先列好提綱，這就是框定每一部分些什麼，保證內容不亂，將內容放進去，寫好了就。
7. 急求營銷英文參考文獻
wikipedia "marketing" 有非常多的連結
中英文都有
Marketing is an integrated communications-based process through which indivials and communities discover that existing and newly-identified needs and wants may be satisfied by the procts and services of others.
Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. The term developed from the original meaning which referred literally to going to market, as in shopping, or going to a market to buy or sell goods or services.
Marketing practice tends to be seen as a creative instry, which includes advertising, distribution and selling. It is also concerned with anticipating the customers' future needs and wants, which are often discovered through market research. Seen from a systems point of view, sales process engineering views marketing as a set of processes that are interconnected and interdependent with other functions, whose methods can be improved using a variety of relatively new approaches.
Marketing is influenced by many of the social sciences, particularly psychology, sociology, and economics. Anthropology and neuroscience are also small but growing influences. Market research underpins these activities through advertising, it is also related to many of the creative arts. The marketing literature is also infamous for re-inventing itself and its vocabulary according to the times and the culture.
Four Ps
Main article: Marketing mix
In the early 1960s, Professor Neil Borden at Harvard Business School identified a number of company performance actions that can influence the consumer decision to purchase goods or services. Borden suggested that all those actions of the company represented a 「Marketing Mix」. Professor E. Jerome McCarthy, also at the Harvard Business School in the early 1960s, suggested that the Marketing Mix contained 4 elements: proct, price, place and promotion.
* Proct: The proct aspects of marketing deal with the specifications of the actual goods or services, and how it relates to the end-user's needs and wants. The scope of a proct generally includes supporting elements such as warranties, guarantees, and support.
* Pricing: This refers to the process of setting a price for a proct, including discounts. The price need not be monetary; it can simply be what is exchanged for the proct or services, e.g. time, energy, or attention. Methods of setting prices optimally are in the domain of pricing science.
* Placement (or distribution): refers to how the proct gets to the customer; for example, point-of-sale placement or retailing. This third P has also sometimes been called Place, referring to the channel by which a proct or service is sold (e.g. online vs. retail), which geographic region or instry, to which segment (young alts, families, business people), etc. also referring to how the environment in which the proct is sold in can affect sales.
* Promotion: This includes advertising, sales promotion, publicity, and personal selling. Branding refers to the various methods of promoting the proct, brand, or company.
8. 誰有旅遊營銷英文參考文獻發倆個```謝謝了```求助各位高手````
1,Briggs S. Successful Tourism Marketing: A Practical Handbook. Kogan Page
Limited 1997
2,Gilbert.D. Marketing Tourism Procts:Concepts, Issues, Cases[J].Tourism
Management, 1997, 18 (7):480一491.
3,Peattie.Ken,Peattie.Sue.Promotional competitions:a winning tool for tourism
marketing[J].Tourism Management, 1996, 17(6):433一442.
4,Burkart, A. J, Medlik, S. Tourism:Past, Present, and Future[M]·Heinemann
Publishing company,1981.
5,Mcintosh, R. W, Goeldner, C. R. Tourism:Principles, Practices, Philosophies[M].
John Wiley Sons Publishing company,1990.
6,Kevin Greenidge. FORECASTING TOURISM DEMAND An STM Approach. Annals of Tourism
Research, Vol. 28, No. 1, pp. 98一112, 2001.
7,Vincent Cho. A comparison of three different approaches to tourist arrival
Forecasting. Tourism Management 24 (2003) 323-330.
8,Christine Lima,，Michael McAleer. Time series forecasts of international travel
demand for Australia. Tourism Management 23 (2002) 389一396.
自己按照格式編輯一下吧，答辯順利！
考，花了我半個小時才給你找了這么多，你得寸進尺啊
9. 求體育營銷英文文獻
體育旅遊營銷中的體驗式創新策略
針對體驗經濟時代體育旅遊消費的新趨向，對於體育旅遊企業而言，既是機遇，也是挑戰。體育旅遊企業若不能跟上時代步伐，隨著消費需求的變化而改變自己的營銷策略，則必將被消費者拋棄。因此，為了適應體驗經濟時代體育旅遊消費的新趨向，體育旅遊企業在營銷策略上要做出相應調整和創新。
大力開展體驗營銷
努力貼近體育旅遊消費者，體會他們的需求和感受，進行體驗營銷，給消費者心理需求以滿足。體育旅遊產品是一種享受型產品，重視對消費者的精神和心理需求的滿足，進行情感體驗營銷將激發潛在旅遊者的旅遊動機。例如我們吸引球迷去韓日世界盃，不僅是讓球迷去看球，而是讓球迷來體驗一種不同的體育文化：統一的隊服、隊標等服裝設備，加強與國家隊的歸屬感。通過有組織的吶喊、行動來融入比賽，體驗足球每分每秒的激動、喜悅、感動、失望、悲痛與憧憬。
開展一對一營銷
菲利浦•科特勒在論述現代企業所面臨的困境時指出：我們的企業在日趨白熱化的產品競爭中，找不到份額的市場和可持續成長的市場已成為其頭號難題，無數國際企業都面臨著市場萎縮與科技提速的尷尬，要擺脫這種尷尬的根本出路在於快速有效地為企業產品找到對應市場，並且建立好尋找市場和打造市場的良方。現今旅遊需求的個性化趨勢愈演愈烈，個性就是消費觀念，成功的個性演出是旅遊產品和服務與旅遊消費者內心需求的交集點。在體驗經濟時代，為達到旅遊產品的個性化、多樣化和差異化，旅遊企業從產品的設計、生產、傳遞到消費的全過程都要緊扣人們的精神需求，開展一對一營銷，使旅遊產品和服務能引起消費者的共鳴。
加強互動營銷
在體驗經濟時代，企業可以通過讓消費者體驗產品、確認價值、促成信賴後自動貼近產品，成為忠實客戶。具體到體育旅遊行業，一方面要強調旅遊企業和體育旅遊消費者之間的互動，另一方面更要強調消費者與消費者之間的互動。因此在營銷手段上突出旅遊者的參與性，加強互動營銷。例如體育旅遊者根據自己偏好、自身特點定做、設計體育旅遊線路、體育旅遊項目，和體育旅遊企業合作搭建體育旅遊舞台。在體育旅遊過程中享受感官、知識、審美、情感、心理等復合體驗，獲得心理的高峰體驗。
突出品牌營銷的優勢
品牌是體驗的基礎、靈魂。有誘惑力的品牌可以調整旅遊者對旅遊產品的現實感受，品牌鮮明的旅遊產品能充分調動消費者的感覺器官，使之留下難忘的經歷，強化旅遊體驗。當今旅遊產品日趨豐富，且同質化趨勢日漸明顯，市場競爭激烈，單純利益驅動不足於打動消費者，而能滿足消費者高層次需求的產品更能引起共鳴。因此結合產品特點和消費者的需求心理，塑造能征服消費者內心品位的品牌形象，突出品牌營銷的優勢，是體驗經濟時代發展的必然要求。如黑龍江哈爾濱的冰雪旅遊城市、山東濰坊的風箏旅遊城等體育旅遊品牌，使旅遊者對旅遊地產生未見其形，先領其意的效果。
積極實施綠色營銷
綠色消費是一種可持續消費模式。由於進入體驗經濟時代，體育旅遊消費者對綠色產品的追求和環保意識的增強，體育旅遊營銷在營銷意識上要主動迎合旅遊消費綠色化的新趨向，積極開發有益於社會及體育旅遊消費者健康的業務，突出旅遊產品的綠色內涵，積極實施綠色營銷
Sports Tourism Marketing experience in the innovation strategy
Experience economic times for Sports of the new trend of tourism consumption, for sports tourism enterprises, is both an opportunity and a challenge. Sports tourism enterprises can not keep pace with the times, with the changes in consumer demand to change their marketing strategy, then consumers will be abandoned. Therefore, in order to adapt to the experience economy era pe new trend of tourism consumption, sports tourism enterprises in marketing strategy to make corresponding adjustments and innovation.
Vigorously Experiential Marketing
Efforts to close the sports tourism consumers, understand their needs and feelings to experience marketing to consumers in order to meet psychological needs. Sports tourism proct is a kind of enjoyment of procts, attention to consumer demand for the mental and psychological satisfaction, the emotional experience of marketing to potential tourists to stimulate tourism motivation. For example, our ability to attract fans to the Korea-Japan World Cup, not only is to allow fans to watch a soccer match, but to enable fans to experience a different kind of sports culture: a unified uniforms, team apparel and other standard equipment, strengthen cooperation with the national team a sense of belonging. Scream through organized action to integrate into the game, every minute of football experience excitement and pleasure, touched, disappointment, grief and longing.
Conct one-on-one marketing
• Philip Kotler on the modern enterprise in the difficulties faced by that: U.S. companies in the increasingly heated competition in the proct, not market share and sustainable growth of the market has become the number one problem, and numerous international companies are faced with shrinking markets and technology, acceleration of the embarrassment of having to get out of this embarrassment is the fundamental way to quickly and efficiently find the corresponding proct for the enterprise market, and set up a good market and look for ways to create markets. Current travel demand in the growing trend of personalization, the concept of personality is the consumer, the successful performance of personalized procts and services are travel and tourism needs of the consumers mind intersection point. In the experience economy era, in order to achieve the tourism proct personalization, diversification and differentiation, and tourism enterprises from proct design, proction, delivery to consumption must be closely the whole process of people's spiritual needs, to carry out one-to-one marketing, tourism Procts and services can lead to resonate with consumers.
To strengthen the interactive marketing
In the experience economy era, enterprises can enable consumers to experience procts, confirmed the value of the trust contributed to automatically close after the procts, become a loyal customer. Specific to the sports tourism instry, on the one hand, would like to emphasize tourism enterprises and sports tourism interaction between consumers, on the other hand would like to emphasize the consumer and the interaction between consumers. Therefore, in marketing to highlight the participation of tourists, thereby enhancing the interactive marketing. Such as sports tourists according to their own preferences, its own characteristics custom designed tours Sports, sports tourism, sports tourism and sports tourism enterprises to build the stage. Sports tourism in the course of the enjoyment of the senses, knowledge, aesthetic, emotional, psychological and other composite experience peak psychological experience.
Highlight the advantages of brand marketing
Brand experience are the foundation of the soul. Brand can be tempting travelers adjust to the reality of the feelings of tourism procts, brand distinctive tourism procts can be fully mobilized consumer sensory organ, so that left unforgettable experience, and strengthen the tourism experience. Tourism procts in today's increasingly rich, and the homogenization of trends emerging, competitive market-driven benefits simply insufficient to impress consumers, and to meet consumer demand for high-level procts that can resonate. Therefore combination of proct characteristics and consumer demand psychological, mold can conquer the heart of consumer-grade brand, highlighting the advantages of brand marketing, experience economy is an inevitable requirement for the development of the times. Harbin, Heilongjiang such as ice and snow tourist city, Shandong Weifang kite Travel City Sports Tourism brand, so that tourists not to travel to have their shape, to receive its intended effect.
Active implementation of Green Marketing
Green consumerism is a kind of sustainable consumption patterns. Because of the times to enter the experience economy, sports travel consumers of green procts and the pursuit of enhanced environmental awareness, sports tourism marketing in the marketing sense to take the initiative to meet the tourism consumption of the new trend of green, actively develop tourism beneficial to the community and the health of consumers Sport business, highlighting the connotation of green tourism procts, and actively implement green marketing